We build with AI every day across our own platforms, from an AI meal-planning engine on Delicious.com to an AI companion on Dude.com. That capability goes into client work: practical automation that answers customers, qualifies leads and removes busywork.
AI is worth adding when it saves you time or wins you work. We're not interested in bolting a chatbot onto a site so it can say it has one.
An assistant trained on your own content that answers real customer questions, books consultations, and hands off to you when it matters.
Incoming enquiries scored, summarised and routed automatically, so you spend your time on the ones worth quoting.
Being cited in ChatGPT, Claude, Perplexity and AI Overviews is the new front page. We structure your content and crawler access so AI answer engines can find and quote you.
Automated article, listing and product-description generation with human review — the same system that publishes to our own directories.
Quotes, follow-ups, review requests, invoicing hand-offs and internal notifications wired together so nothing falls through the cracks.
Anthropic, OpenAI and other model APIs integrated into your site or internal tools, with sensible cost controls and fallbacks so a bill never surprises you.
More people are asking an AI assistant instead of scrolling a results page. If your site isn't readable and citable by those systems, you're invisible in that conversation.
Clear headings, structured data and genuine answers to real questions — the things an answer engine can lift and attribute.
Many sites block AI crawlers by accident, then wonder why they're never cited. We set this consciously, so you choose whether to be quotable.
The structure that makes you quotable by an AI assistant is the structure that earns rich results in traditional search. It's one job, not two.
Straight answers, no sales pitch.
Often, no — and we'll tell you so. It's worth it when you're fielding the same questions repeatedly, losing leads to slow follow-up, or drowning in manual admin.
That's the main risk, and it's why we ground assistants in your own content rather than letting them improvise, and hand off to a human when confidence is low.
There's a build cost and a small per-use cost. We set spending controls so usage can't run away, and we're upfront about what a realistic month looks like.
Generative Engine Optimisation — making your business findable and citable by AI assistants like ChatGPT, Claude and Perplexity, the same way SEO makes you findable on Google.
Yes. Quoting, follow-up sequences, review requests, reporting and internal notifications are common — anything repetitive and rule-based.
We scope what any AI system can access, keep credentials out of client-side code, and don't feed customer data anywhere it doesn't need to go.
AI usually rides on top of these.
Tell us what's eating your time. We'll say honestly whether automation helps.
