Google Ads management for Grande Prairie and Peace Region businesses. Campaigns built around what a lead is worth to you, with tracking that shows what you are actually getting.
Paid search is the fastest way to appear at the top of results. It is also the fastest way to waste money.
Urgent services, high-value jobs, competitive terms you cannot rank for organically yet, or a new business with no search history.
Very low-margin work, or a website that cannot convert. Ads amplify what is already there — including the problems.
The usual sensible pattern: ads carry you while organic rankings build, then you scale ads back to the terms worth paying for.
Most underperforming accounts we see have the same handful of problems.
Without it you are optimising for clicks, which Google is very happy to sell you. This is the single most common fault.
You end up paying for searches with no commercial relevance whatsoever. A negative keyword list is not optional.
Someone searching a specific service should land on that service's page. Sending everyone to the homepage wastes the click you just bought.
For trades and urgent services most conversions are calls. If calls are not tracked, the data is fiction.
Paying for clicks outside your service area is pure loss and it is extremely common.
Competitors change bids, seasons shift, terms decay. Unmanaged accounts quietly get worse.
The goal is a known cost per lead, not a large spend.
The terms closest to buying, in your actual service area, then expand once the numbers are known.
Forms and calls both. You should know what a lead costs, not what a click costs.
Dedicated landing pages where they earn their keep.
Spend, leads, cost per lead. Not a dashboard export nobody reads.
Most Google Ads advice is written for large urban markets. The economics here are genuinely different.
Google Ads in Grande Prairie and the Peace Region generally costs far less per click than in a major centre. Modest budgets go further than the advice online suggests.
Fewer searches, but a much larger share of them are people who intend to buy. Pay-per-click works well precisely because the waste is lower.
Tight geographic targeting matters more than anything else. Paying for clicks outside your service area is the fastest way to waste a PPC budget.
Straight answers, no sales pitch.
It depends entirely on what a customer is worth to you. If a job is worth thousands, a meaningful cost per lead is still profitable. We work backwards from that rather than picking a number.
We prefer a flat management fee — percentage-of-spend quietly rewards us for spending more of your money, which is a poor alignment.
You do. It is set up under your ownership. If we part ways, it stays yours with all its history.
Days. That is the point of them. Getting the cost per lead down takes a few weeks of data and adjustment.
No. Fix the site first, or you are buying traffic for a page that cannot convert it. We will tell you if that is the situation.
Yes, and an audit of what is already running is usually the sensible first step — the waste is often obvious.
What pairs with paid search.
Tell us what you sell and what a customer is worth. We will tell you whether ads make sense.
