Redesigns and rebuilds for Grande Prairie and Peace Region businesses — including the part most redesigns get wrong.
A business redesigns its site, launches, and organic traffic falls off a cliff. The design was fine. The migration was not.
Every ranking page that moves without a 301 loses its accumulated value. This is the single biggest cause of post-redesign collapse.
The pages that ranked were often unglamorous ones nobody wanted to keep. Removing them removes the traffic.
Titles, descriptions, headings and schema rebuilt from scratch — and often worse than what was there.
Heavier images and more scripts. A prettier site that loads slower can easily perform worse.
The work before the design starts is what protects you.
Which pages currently bring traffic and for what. You cannot preserve what you have not measured.
Old to new, with 301s for anything that moves. Nothing is allowed to quietly 404.
If a page ranks, its content and structure survive the redesign even if it becomes prettier.
Titles, descriptions, schema and internal links carried across on purpose, not rebuilt by accident.
Crawl the new site, confirm every old URL resolves, watch Search Console for the first weeks.
The old site stays recoverable until the new one is proven.
We would rather tell you this than sell you a rebuild you do not need.
A new design does not fix invisibility. That is a search problem and it is cheaper to solve directly.
Often a content and clarity problem, fixable on the existing site for a fraction of a rebuild.
Performance work is usually far cheaper than a redesign and produces a more measurable result.
Straight answers, no sales pitch.
Not if the migration is done properly. Redirect every moved URL, keep the content that ranks, and preserve the technical layer. Done carelessly, yes — and that is the usual story.
Yes. Most redesigns are exactly that. Send the URL and we will tell you whether it is worth repairing or replacing.
Usually a few weeks. Larger sites take longer because the URL mapping is the slow part, and it is not a step worth rushing.
Frequently yes — particularly the pages that already rank. Rewriting everything is often unnecessary risk.
We will tell you honestly whether migrating is worth it. Sometimes staying put and improving is the better answer.
No. A well-built site maintained properly lasts a long time. Redesign when the business has changed or the site is genuinely holding you back — not on a schedule.
What redesigns often include.
Send us your current site. We will tell you what is worth keeping.
