Resources

Guides for local business growth.

Practical website, hosting, SEO and social media advice for Grande Prairie, Peace Region and oilfield service businesses.

Guide · Sep 21, 2026

Your Gmail address is costing you jobs

It's a small thing that quietly changes how seriously people take you — and it affects whether your invoices arrive at all.

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Guide · Sep 14, 2026

The account you built for six years isn't yours

Read the terms sometime. You are a licensee, and licences get revoked by software that never has to explain itself.

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Guide · Sep 7, 2026

Your Facebook page is not a website

It feels like one. It costs nothing. And it belongs entirely to somebody else — which you find out at the worst possible moment.

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Guide · Aug 31, 2026

How people actually find you (it's not how you think)

The path from problem to phone call has five steps, and most local businesses fall out of it at step two.

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Guide · Aug 24, 2026

Local SEO, minus the mystique

Six things move the needle for a local business. Most of them are unglamorous and nobody's done them.

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Guide · Aug 17, 2026

Stop running your website and your socials as separate hobbies

One does reach. The other does money. Most businesses run both badly by treating them as the same job.

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Guide · Aug 11, 2026

WordPress or Shopify: the honest version

Ask a developer and you'll learn which one they enjoy building on. Here's the version that starts from your business.

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Guide · Aug 11, 2026

SEO or Google Ads? Wrong question.

They solve different problems on different timelines, and picking the wrong one for your situation costs more than picking either.

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Guide · Aug 11, 2026

Do you actually need a website? Sometimes no.

Everyone answering this sells websites, which makes the answer predictable. Here are the cases where it's genuinely not worth it.

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Guide · Aug 11, 2026

How long SEO takes, and why everyone quits at month three

Months, not weeks. Here's the actual timeline, and how to tell it's working before the rankings move.

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Guide · Aug 11, 2026

Template or custom? It's not about how it looks.

Templates are cheaper and often perfectly fine. The difference shows up somewhere most people aren't looking.

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Guide · Aug 11, 2026

How to hire a web designer without regretting it

Portfolios show the easiest part to evaluate and the least likely to go wrong. Ask these instead.

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Guide · Aug 10, 2026

What a website costs, without the runaround

Quotes range from a few hundred to tens of thousands. Here's what's actually driving that spread.

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Guide · Aug 9, 2026

Traffic is easy. Getting the phone to ring is the hard part.

A quiet website that converts beats a busy one that doesn't, and it isn't close.

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